California Privacy Statement
EFFECTIVE: 06/23/2020

Your privacy is very important to us. This online Privacy Statement for California residents (“Statement”) describes the privacy practices of Allstate Motor Club and the subsidiaries listed at the end of this Statement (“Allstate Motor Club” “we,” “our” or “us”). This Privacy Statement explains the information we collect, why we collect it, how we use and share it and the choices you can make regarding your information.

Use the Table of Contents to link directly to a specific section or scroll down to read the full Privacy Statement.


The following summarizes our Privacy Statement. For more detail, refer to the full Privacy Statement below. Refer to the Table of Contents to link directly to any section.

Information We Collect and How We Collect It. We collect personal information about you in different ways and from several sources including:
  • Directly when you buy a service or product from us. Information collected may include name, address and other important identifying information,
  • Automatically when you interact with us. Information collected may include IP address, cookies, browsing history and other device or internet information, and
  • From other parties to help us set up, manage, protect or service your account, such as, service providers, marketing companies, data providers, or companies offering our roadside assistance products to you, including the manufacturer of your vehicle or your telecommunications carrier.
Use of Your Personal Information. We use your information for many different reasons including:
  • Providing and maintaining your membership, services and products,
  • Performing analytics and research to improve and develop our websites, mobile apps, services and products,
  • Letting you know about updates or important information about your products,
  • Provide marketing or advertising that might be of interest to you, and
  • Protecting our business, services, customers, websites or complying with legal requirements.
Sharing Your Personal Information. We share your information with others for business purposes, including:
  • Our affiliates,
  • Companies offering our roadside assistance products to you,
  • Authorized agents
  • Service providers providing you with emergency roadside assistance,
  • Third parties in connection with a business transaction, and
  • Law enforcement, regulators and other parties for legal reasons.
Cookies and Tracking Technologies: When you visit our websites or mobile apps, view our emails or interact with our advertising, we and our service providers automatically collect information about your use of and access to the website or mobile apps and the device used. We collect this information through a variety of tracking technologies, including cookies, Flash objects, web beacons and similar technology. This information may be combined with personal information we collect directly and may be used to improve, enhance and personalize your experience, monitor and improve our websites and mobile apps and for other internal purposes.
Your Rights as a California Resident: As a California resident, you have certain rights, including the right to access your personal information and the right to request deletion of your personal information. To learn more about these rights including how to make a request, refer to the full Privacy Statement below.
Other Choices: You may also have the right to make other choices about the use or sharing of your information for marketing purposes and may have additional rights to view or correct your personal information.

We collect personal and other information about you. Personal information is data that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you. Other information does not and cannot reveal an individual’s identity such as information that has been de-identified or aggregated. The information we collect varies based on what products and services you have with us.

We collect information about you in several ways and from several sources. We collect personal information directly from you when you sign up for services, buy a product or membership from us, set up an account with us, or during the roadside assistance process. We and service providers working on our behalf collect personal information from you when you use one of our websites, mobile apps, view our emails or otherwise engage with us through a computer or mobile device (“Sites”) such as IP address, browsing history and other internet activity information. We also collect personal information about you from third parties such as, service providers, marketing companies and data providers.

The following are the categories of personal information that we have collected and shared for at least the past 12 months, and examples of the information that fall into those categories:

PERSONAL IDENTIFIERS Name, alias, signature, postal address, email address, unique personal identifier, online identifier, internet protocol (IP) address, phone number, date of birth, or other similar identifiers.
PERSONAL CHARACTERISTICS Marital status, veteran or military status.
SERVICE OR PRODUCT RELATED INFORMATION Policy coverage information, policy number, premiums, account name and payment history, records of personal property, products or services purchased, obtained, or considered, or other purchasing histories or tendencies, bank account or credit card number or other payment or financial information, professional or employment‐related information, and family member information.
GEOLOCATION DATA Physical location, movements, or trip tracking information.
INTERNET OR OTHER ELECTRONIC NETWORK ACTIVITY INFORMATION Browsing history, search history, information regarding your interaction with our website, application or advertisement, links you use or web pages you visit while visiting our site or applications, browser type, internet service provider (ISP), cookies, and mobile device information including device identifier or other information.
MULTIMEDIA INFORMATION Audio, electronic, visual or other recordings.

Our website is not intended for children. We do not market any products or services to children under the age of thirteen or knowingly collect any information from children under the age of thirteen.


We use your personal and other information for business purposes including to:

  • Provide and maintain your services and products. We may use your personal information to provide or maintain your service or membership, including to set up a service or provide a product or service, maintain your account, service your membership, change your membership, complete a transaction, or respond to customer service requests or other inquiries. We may also collect information about other parties from you to carry out necessary services and/or requests, including adding another driver to your existing membership. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.
  • Improve, develop and analyze our Sites, services and products. We use your personal information and other information to:
    • analyze, improve, develop or deliver our Sites, products and services and develop new services, products or features using algorithms, analytics software and other similar methods,
    • conduct actuarial or research studies to maintain, protect and develop our networks, services, and products and protect our customers, and
    • analyze how visitors use our Sites to improve the Sites and enhance and personalize your experience.
    We collect some information used for these purposes using analytics software, cookies and other tracking technologies. For more information about the collection and use of this information, see Cookies and Other Tracking Technologies below.
  • Communicate with you about your service or product. We may communicate with you about your product or service, account or membership, provide you transaction confirmations, payment alerts or other service or product related messages via mail, email or other available methods, such as push notifications.
  • Provide marketing communications. We may use your personal information to send you promotional communications about products, services, features, and options we believe may be of interest to you. We may send communications via e-mail, regular mail or may send push notifications via a mobile device. Push notification preferences are controlled in your device. We may also use your information to serve you ads or customized content online.
  • Comply with legal requirements and protect the safety and security of our business, services, and Sites. We may use your personal information to comply with laws, regulations or other legal obligations, to assist in an investigation, to protect and defend our rights and property or the rights of third parties or enforce terms and conditions. We may also use your personal information to prevent suspected fraud, threats to our network or other illegal activities, prevent misuse or for any other reason permitted by law. We may use your personal information to protect our company, our affiliates, our customers, our network and our Sites.
  • Update or correct our records. We may receive personal information about you from other sources, including publicly-available databases or third parties from whom we have purchased data, and combine that personal information with other personal information we have about you to update our records. For example, we may obtain change of address information from public sources and use that personal information to update or correct your address information.
  • Find locations on request. Your location may be obtained from the mobile device or the network using your device's GPS functionality or directly from you. We may use your location information to search for information including searching for a service provider or identifying the location of the roadside event you are reporting. If you do not want location information used, you can disable the GPS functionality on your mobile device.

We do not sell your personal information. We may share your personal information with our affiliates for business purposes consistent with the uses described in this Privacy Statement. We may also share information about you with third parties whenever you consent to or direct such sharing. We strive to work with companies that share our commitment to privacy. We may also share information with others in an aggregated or de-identified form that does not reasonably identify you.

We may also share your personal or other information with service providers and other third parties for business purposes or as required or permitted by law including with:

  • Companies involved in insurance and other business transactions: We share your personal information with other insurance companies that play a role in an insurance transaction with you such as independent claims adjusters, repair shops, and other claims related companies. We may also share your personal information to participate in insurance support organizations.
  • Authorized agents or brokers: Allstate Motor Club operates through agents and brokers who sell our services and products on our behalf. We may share your personal information with those agents or brokers to provide you with the services you’ve requested. They may use your personal information in the manner described in this Privacy Statement.
  • Service providers: Personal information may be shared with service providers who perform services on our behalf for a business purpose including service providers that:
    • help complete transactions, or service your membership
    • engage in payment processing,
    • provide marketing and advertising, email or other communication services,
    • provide services that support our online activities including providing tracking technologies, web hosting and analytics,
    • provide tax and accounting, legal services, delivery, and data enhancement services,
    • provide technology services and enhance security, privacy and fraud protections,
    • provide data analytics services or conduct research, and
    • provide support to our operations.
  • Marketing and advertising partners: We may share other information with third party online and other marketing and advertising partners. The Cookies and other Tracking Technologies section below has more details about these activities.
  • Third parties in connection with a business transaction: Personal information may be disclosed to third parties in connection with a corporate transaction, such as a merger, sale of any or all of our company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by an affiliate or third party, or in the event of a bankruptcy or related or similar proceedings.
  • Law enforcement, regulators and other parties for legal reasons: Personal information may be disclosed to third parties, as required by law or subpoena, or if we reasonably believe such action is necessary to:
    • comply with the law and the reasonable requests of regulators, law enforcement or other public authorities,
    • protect our or others safety, rights or property, and
    • investigate fraud or to protect the security or integrity of our Sites or any products or services.

We share the following categories of personal information with the following parties:

Categories of Personal Information Categories of Third Parties
Geolocation data Authorized Agents or Brokers, Service Providers, Law enforcement or regulators
Internet or other electronic network activity information Marketing and advertising partners, Law enforcement or regulators
Multimedia information Service Providers, Law enforcement or regulators
Personal characteristics Law enforcement or regulators
Personal identifiers Companies involved in insurance and other business transactions, Authorized Agents or Brokers, Service Providers, Third Parties involved in a business transaction, Law enforcement or regulators
Service or product related information Companies involved in insurance and other business transactions, Authorized Agents or Brokers, Service Providers, Third Parties involved in a business transaction, Law enforcement or regulators
Technologies and Information Collected: When you visit our Sites, we and our service providers automatically collect information about your use of and access to these Sites. We collect this information through a variety of tracking technologies, including cookies, Flash objects, web beacons (also called pixel tags), embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”). Information we collect automatically about you may be combined with other personal information we collect directly. The information collected in this manner includes:
  • The website from where you accessed the Site, where you went to when you left the Site, how frequently you visit the Sites, when and whether you open emails or click the links contained in emails, pages you visit on our Sites, the links you click and ads you view, or your location when you access our Sites,
  • Information about the computer, tablet, smartphone or other device you use, such as your IP address, browser type, Internet service provider, platform type, device type/model/manufacturer, operating system, date and time stamp, a unique ID that allows us to uniquely identify your browser, mobile device or your account (including, e.g., a persistent device identifier or an Ad ID), and other similar information,
  • Analytics information collected by us or via third party analytics tools, to help us measure traffic and usage trends for the Sites and to understand more about the demographics and behaviors of our users, and
  • How often you use a mobile app, from where the app was downloaded, events that occur within the app, aggregated usage, and performance data.
Use of the information: We or our service providers may use the information collected through tracking technologies to improve, enhance and personalize your customer experience, to monitor and improve our Sites and for other internal purposes such as:
  • Remembering information so that you will not have to re-enter it during your visit or the next time you visit the Sites,
  • Provide custom, personalized content and information, including targeted content and advertising
  • Identify and contact you across multiple devices,
  • Provide and monitor the effectiveness of our Sites,
  • Perform analytics and detect usage patterns on our Sites,
  • Diagnose or fix technology problems,
  • Detect or prevent fraud or other harmful activities, and
  • Otherwise to plan for and enhance our Sites.

Our service providers include Google Analytics. To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.

We participate in the Adobe Marketing Cloud Device Co-op to better understand how you use our website and apps across the various devices you use, and to deliver tailored promotions. Learn more at about how Adobe does this.

Your choices regarding cookies: If you prefer not to accept cookies, most browsers will allow you to change your browser settings to disable existing cookies, automatically request cookies or to notify you when you receive a cookie. However, if you disable, modify, or reject cookies, some parts or functionalities of our Site may be inaccessible or not function properly. For example, disabling cookies may require you to repeatedly enter information to take advantage of services.

Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to “Do Not Track” signals from your browser at this time.


California residents have certain rights to access and delete their personal information described in this section, as well as other rights described below.

To better protect you and your personal information, we will only respond to access or deletion requests that we have been able to properly verify through our authentication processes. To verify your identity, you will be asked to provide several pieces of personal information, such as name and other demographic information, which we will only use to verify your identity or authority to make the request.

To submit an access or deletion request, please click here to submit an online request or call us at 1-800-624-4419. Responses to a verified request may take up to 45 calendar days, or longer depending on the nature of the request. If additional time is needed, we will notify you of the additional time. We may only respond to two access requests within a 12-month period. Requests from authorized agents must be submitted via the same online portal or toll-free number. To protect your privacy, all consumers will be required to verify their identity directly with us via our online portal or toll-free number.

If you receive roadside services through another company such as the manufacturer of your vehicle or your telecommunications carrier, you may also wish to contact that provider directly as they may have additional information about you.

Right to Access Your Personal Information: You have the right to request that we disclose to you certain information about our collection, disclosure and use of your personal information over the past twelve months including:
  • the specific pieces of personal information we have collected about you,
  • the categories of personal information collected,
  • the categories of sources from which personal information was collected,
  • the business purpose for collecting the personal information, and
  • the categories of third parties with whom we share personal information.
Right to Deletion of Personal Information: You have the right to request we delete personal information we collected. We will delete your personal information in response to a verifiable request unless needed to:
  • Complete a transaction for which we collected the personal information, provide a good or service you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you,
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities,
  • Debug products to identify or repair errors that impair functionality,
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law,
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us,
  • Comply with a legal obligation, or
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Non-Discrimination Rights: You have the right not to receive discriminatory treatment by the business for the exercise of your California privacy rights.
Email Marketing: To opt-out from receiving marketing and promotional emails, please contact us at the following address:
Allstate Motor Club, Inc.
ATTN: Compliance Department
2775 Sanders Road, Suite E2E
Northbrook, Illinois 60062
If you opt-out from receiving marketing emails, we may still send you non-marketing emails such as emails about your products or services, responses to your requests and inquiries, or notices of updates to terms and conditions or our privacy practices.
Notifications and Other Preferences: If you use My Account or the mobile app, you can also manage email and other notifications and preferences via the Profile and Settings link.

Links to other company’s websites may be provided on the Allstate Motor Club Sites as a convenience to you. If you choose to go to these external websites, you will be subject to the privacy practices of those external websites; Allstate Motor Club is not responsible for the privacy practices of those websites. We encourage you to be aware when you leave our Site to read the privacy policies or statements of every website you visit, as those privacy policies or statements may differ from ours. Our Privacy Statement applies solely to the Sites where this Privacy Statement appears.


The security of your personal information is important to us. We use a combination of reasonable technical, administrative, and physical safeguards to protect your personal information. However, no website, mobile application, database or system is completely secure or “hacker proof.” So, we cannot guarantee its absolute security. You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

We limit access to your personal information to those who need it to do their jobs. We comply with all applicable federal and state data security laws.


If you should have questions or concerns about our privacy practices, please contact us at 1-800-624-4419.


We may periodically update or revise this Privacy Statement. The date at the top of this page shows when this Privacy Statement was last revised. We will let you know when we update the Privacy Statement by changing the date or other appropriate means.


List of affiliates on which behalf this notice is provided and amongst which information may be shared:

Signature Motor Club, Inc., Signature Agency, Inc., Signature Motor Club of California, Inc., Signature’s Nationwide Auto Club, Inc., Signature Nationwide Auto Club of California, Inc.